Snickerdoodle
People should own and control their data. The challenge was not the infrastructure. It was trust.
Data ownership sounds simple. The reality is complicated, technically, philosophically, and culturally. Snickerdoodle was built on a foundational belief that people should own and control their own data.
In order to build trust within an industry filled with skepticism, the work had to feel engaging, human, and credible from day one.
The challenge was not the infrastructure. It was trust.
Brand identity, positioning, visual identity, and narrative were developed to translate complex technical architecture into something people could understand and believe in. The goal was for the work to feel globally expansive, inviting, accessible, and chain agnostic by design.
Press & Recognition
